Premium Safety (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard personal information when you visit https://www.premiumsafety.ie/ (the “Website”) or contact us.

This policy is written in accordance with the EU General Data Protection Regulation (GDPR) and Irish data protection law.

1. Who We Are (Data Controller)

Business Name: Premium Safety
Address:
Bank Place,
Tipperary Town,
Co. Tipperary, Ireland

Email: info@premiumsafety.ie
Phone: (062) 43178

Premium Safety is the Data Controller responsible for the processing of personal data described in this policy.

2. What Personal Data We Collect

a) Information You Provide Voluntarily

When you contact us via email, phone, or website contact forms, we may collect:

• Name
• Email address
• Phone number
• Company name (if provided)
• Details contained in your enquiry

You are not required to provide personal data unless you wish to contact us.

b) Information Collected Automatically

When you visit our Website, we may automatically collect:

• IP address
• Browser type and version
• Device and operating system information
• Pages visited and time spent on the Website
• Approximate location (derived from IP address)

3. How We Use Your Personal Data

We use personal data only where necessary and for the following purposes:

• To respond to enquiries and requests
• To communicate with you regarding our services
• To operate, secure, and improve our Website
• To understand Website usage and performance through analytics

Premium Safety does not sell products online, process payments, or engage in direct marketing campaigns.

4. Legal Basis for Processing

Under GDPR, we process your personal data on the following legal bases:

• Consent – where you voluntarily submit an enquiry or accept analytics cookies
• Legitimate Interests – to operate and improve our Website and respond to business enquiries, provided your rights are not overridden
• Legal Obligations – where required to comply with applicable law

5. Data Retention

We retain personal data only for as long as necessary:

• Enquiry data: up to 24 months after last contact, unless a longer period is required for legal reasons
• Website analytics data: retained in line with Google Analytics 4 default retention settings

Data is securely deleted or anonymised when no longer required.

6. Cookies and Analytics

Cookies

Our Website uses cookies to ensure proper functionality and to analyse website performance.

Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors use our Website. GA4 collects anonymised information such as:

• Pages visited
• Time spent on the site
• Device and browser information

Analytics cookies are non‑essential and are only set with your consent, in line with Irish ePrivacy regulations and GDPR.

You can manage or withdraw cookie consent at any time via:

• Our cookie banner (if enabled), or
• Your browser settings

7. Sharing of Personal Data

We do not sell or rent personal data.

We may share data with trusted service providers acting as Data Processors, such as:

• Website hosting and IT service providers
• Google (for website analytics only)

All processors are contractually required to protect data and act in accordance with GDPR.

8. International Data Transfers

Google Analytics data may be processed outside the European Economic Area (EEA).
Where this occurs, appropriate safeguards such as Standard Contractual Clauses are in place to protect your data.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

• Secure hosting environments
• Access controls
• Regular software updates

While no system is completely secure, we take reasonable steps to prevent unauthorised access, disclosure, or loss.

10. Your Data Protection Rights

Under GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data (where applicable)
• Restrict or object to processing
• Withdraw consent at any time

To exercise your rights, please contact: info@premiumsafety.ie

You also have the right to lodge a complaint with the Irish Data Protection Commission (DPC).

11. Children’s Privacy

Our Website is not intended for children under the age of 16, and we do not knowingly collect personal data from children.

12. Third‑Party Links

Our Website may contain links to external websites. We are not responsible for the privacy practices or content of those sites and encourage users to read their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.